Climbing the Great Blog Ladder!

As we continue to talk about the significance and rapid growth of the blogosphere, I ran across an interesting article published this morning in the The Wall Street Journal. The title was called, Blogging for Web Sites, and it described the increasing number of people who have shifted blogging from a hobby to a full-time career. The article explains the job description of some self-employed bloggers and notes the appeal of such a job for them, such as setting their own schedules, celebrity event invites and opportunities to be quoted in the media. The article also lists "having no life" and "guilt when not writing," as complaints of a full-time job in the industry.

I was also shocked to learn that during election time, a political blogger can bring in $20,000 to $30,000 a month if they contain a large audience base. Unbelievable! I am quickly understanding what an asset blogs are becoming to communications.

Though the article is not relevant to the PR direction of our class, I was surprised to learn that blogging is increasing in popularity and interest within all areas of professional practice. This is all a testament to how important it is for PR professionals to keep on top of this growing technology and watch where blogging will take our own, as well as other industries in the future.

http://online.wsj.com/article/SB117072031237598933-search.html?KEYWORDS=blogs&COLLECTION=wsjie/6month