On February 12, our class had the good fortune of receiving a visit from special guest, Scott Baradell. Over the course of four years, a number of speakers have lectured in my CCPA classes, but Scott was definitely the most honest and appealing to listen to. Scott, an accomplished corporate brand strategist and communicator who has been the senior corporate communications executive for two Fortune 1000 companies, leads the Idea Grove. With his credible background and likable personality, Scott kept the class attentive and provided us with some great tips for navigating around the world of communications.
Though we had briefly browsed the Idea Grove website in a class prior to his visit, Scott took us through the purpose of his PR firm and how it has helped him with a successful career overall. What Scott has done so well is that he has kept his website updated with the current communications strategies available over the internet. For example, he 100% supports the use of blogs. He keeps is own and shares how it has attracted numerous clientele with interest in hiring him. He says that blogs show that you are knowledgeable and positively promotes your business. Perhaps other PR agencies should hop in this boat, it seems to be doing wonders for Scott Baradell.
Additionally, ideagrove.com contains a link to spinthicket.com, a page stacked with feed packages. Spin Thicket is valuable because people can add links to any sort of content updates from NY Times to Yahoo! News. Scott also showed us fark.com and dig.com, which contain odd news items and share the same sort of purpose as Spin Thicket. I had never heard of this type of site before, but it is easy to become hooked once you begin browsing through...Take a look!
I also enjoyed hearing Scott's perspective on the increasing amount of importance placed on the healthcare field by PR and marketing professionals. I have been hearing a lot lately of healthcare becoming a "hot" area.
I thoroughly enjoyed the opportunity to hear such an intelligent professional speak in our class. He truly seemed to understand the concepts of public relations and I was impressed to see his progress in its best practices.
http://ideagrove.com
http://spinthicket.com
http://fark.com
http://corporate.disney.go.com/wdig/index.html
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